A bit about me

Hi, I’m Jayne Adamson and am the person behind Flex Marketing.  I have over 20 years experience in product centric marketing roles within manufacturing and distribution businesses and have always had a real passion for product. 

That passion has always been my driver and has never left me because I truly believe that the product is at the heart of a business.  For a product centric business, one that is known for the product it makes or sells, everything else the business does could be world class but if that product is wrong then what’s the point?

The term ‘marketing’ covers so many things these days especially with the continued rise of the digital era, nobody can really be an expert in everything marketing anymore. We have experts in SEO, PR, PPC, CRM, SMM, B2B, B2C blah blah blah but really what you need BEFORE you even need to think about all this as an expert in product.  Or P2M (product to market, actually I made that up, why should everyone else get an acronym and not me?)

A product expert will ensure that you have the right product, at the right price which is promoted in the right way to the right people.  In marketing land this principle is known as the four Ps and there is a reason it has been around since 1960.

So the first thing you need to get right is the PRODUCT and if you need help to get that and the other three Ps right then you need a product expert and that product expert is me.

So why Flex Marketing?

I set up Flex marketing in February 2019 because as well as product, my other passion is working with people who care as much as I do after, lets just say, working with some people who didn’t for far too long.  Often this means working with owner managed businesses which tend to be SME’s.

Often these businesses can come with smaller budgets and lets face it, you want to be spending your cash on stuff that brings results, not on a load of people, so I came up with the idea of working for a few different businesses being self employed and here I am today, hopefully impressing you with my experience and my friendly manner.  It’s not just words, the thing about me is that I am real and I am honest and I will always do what is right for your business, whatever that might be.

I called my business flex because what I provide is totally flexible (hopefully you got that bit).  For you, the flexibility of having someone work on your team that is not employed by you means that you can flex (see what I did there?) your requirements as and when you require the work doing saving you time and money but most importantly meaning you get the results you need when you need them.  The other side of the flex coin is what I offer. Because of my vast experience at all levels I am able to offer anything from helping you to define your marketing strategy to arranging a leaflet drop to your customers and anything or everything in between.  It really is about what your business needs.

Take a look at what services I provide and see if you think I can help you. If you need something that you don’t see there, just contact me, we can have a chat over a cuppa and figure it out together.

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